Search engine optimization(SEO) refers to the process of improving the metrics of your webpage traffic. Proper SEO can help boost your business by improving the visibility of your webpage making it more friendlier to the crawling engines. SEO relies on original content, keywords and unique impressions that your business webpage offers. With different kinds of searches like academic, image, video etc… that could bring a potential customer to your webpage, SEO is a crucial part of modern day business operations. We offer SEO services to your business by researching your business domain/niche and following best practices and guidelines we have developed internally and tweaking them such that they work best in your domain.
Social media optimization(SMO) can be categorized as a marketing operation. With ever growing number of avenues to broadcast product/services information, social media tent of a business can and should be leveraged to grow business/product inquiry and interaction. SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.